Elements of Design

The elements of design are:

• ​Proportion
• Contrast
• Balance
• Harmony
• Unity
• Rhythm
• Focus

​Proportion

This logo design shows proportion through the little bear being inside of / in front of the larger bear. 

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Contrast

The logo design very prominently shows off the element of contrast. It uses only 2 colors: black and white. It also uses those 2 colors to create shapes that end up creating the word "SPACE." Then, on top of the word SPACE it uses the opposing colors to type "NEGATIVE."  

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Balance

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Harmony

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Unity

This design shows unity as it shows a few different aspects of every element of design.

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Rhythm

This design shows rhythm nicely as it has a repetition of lines. The lines also happen to be in a wavey formation which allows your eyes to flow with the image. In this design they have one key color, torquise, in multiple shades that flows from a darker shade at the top to lighter shade at the bottom. The design also has the same key elements in the top image vs. the bottom image in the circle, font usage, and wavey colors.

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Focus

This logo design has a very focused idea. It is the word "play" with the "p" and "y" connecting to create a triangle shape. The triangle shape also represents the "play" button used for VCR's, DVD's, music, etc. It then also adds a splash of color inside the white space of the letters to direct your focus to the word.